Conservation

We are building an alliance to create a better future for people and nature by making responsible business the new normal

We work at the intersection of business, agriculture, and forests. By bringing diverse allies together, we are making deep-rooted change on some of our most pressing social and environmental issues. Together, we amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people mitigate and adapt to climate change in bold and effective ways.

Our alliance needs you, whoever you are and wherever you stand. By joining forces with producers, businesses, and consumers, we can transform our relationship with the land and forests we rely on. We can make that relationship work better for all.

Together, we can achieve our vision of a world where people and nature thrive in harmony.

Driving Impact in an Interdependent World

Our new strategy guides our partners—from smallholder farmers and forest communities to corporate and civil society allies across Latin America, Africa, and Asia—in accelerating their sustainability impact. We harness the power of the market to drive positive social, environmental, and economic change along entire supply chains, across landscapes that are critically important to our climate stability.

The Rainforest Alliance is an established global leader in sustainability certification—a powerful, proven tool for advancing best practices for land use, farm management, and the stewardship of natural resources. However, after decades of experience in the field and collaboration with allies along the supply chain, we know that that in order to drive deeper sustainability transformation, a certification system must be supported by an enabling environment. For this reason, we have reimagined certification as a journey of continuous improvement, fortified by advanced monitoring techniques and complementary interventions. Rather than a pass-fail model focused solely on compliance, our new certification model measures and incentivizes progress along the entire sustainability journey.